Hi Reader!
Next week is a big one for financial content creators and podcasters.
FinCon is happening in Palm Springs, and Podcast Movement is happening in New York City. Very different rooms, very different energy, and both are worth understanding if you are using content to build trust, create visibility, and grow a business.
If you are a financial professional with a podcast, YouTube channel, blog, newsletter, or even a half-formed content idea you keep telling yourself you will “get serious about someday,” events like these are useful because they get you out of your own head.
You see what other people are building.
You meet potential guests, referral partners, collaborators, service providers, sponsors, and industry friends.
You also start to notice which parts of your own content ecosystem are working, which parts feel underdeveloped, and where you may need to think bigger.
And yes, in case you are wondering, plenty of my past, current, and future clients will be at FinCon this year.
Why Financial Professionals Should Pay Attention To FinCon
FinCon is one of the best conferences for financial professionals who are creating content for their business.
It brings together people who are serious about money media: advisors, coaches, creators, educators, bloggers, podcasters, YouTubers, brands, fintechs, and service providers.
The session I'm hosting this year is a workshop-style session to help attendees refine their viewer's journey toward becoming a client.
If you are a financial professional who wants your content to become more than occasional visibility, this is the kind of room that helps you understand what is possible.
**use my personal code is VIRGINIA50 for $50 off any FC26 pass.
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You can meet people who may become podcast guests, referral partners, collaboration partners, newsletter swaps, speaking connections, or simply the kind of peers who make you think bigger.
And if your podcast is meant to support your business, that matters.
Because your show does not grow in isolation. It grows through relationships, positioning, strategic content, and the people who come to understand what you do well enough to send others your way.
Why Podcast Movement NYC Is Worth Watching Too
Podcast Movement is also happening next week in New York City, and while it is not specific to financial professionals, it is one of the best places to understand the broader podcast industry.
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I have been to Podcast Movement more than five times over the past nine years, and I highly recommend it if you are genuinely curious about where podcasting is headed. |
This is where you may meet people from podcast hosting platforms like Podbean or Libsyn, larger platforms like Spotify or iHeart, and equipment or production companies like RØDE or Shure.
For a financial professional, not every trend in the broader podcast industry will apply directly to your show. You do not need to chase every new format, monetization model, or platform update.
But it is valuable to understand the industry your show lives inside.
The more you understand the tools, trends, and standards around podcasting, the easier it becomes to make smart decisions about your own content instead of guessing.
New Episode: Building A Better YouTube Podcast Experience
This week on Podcasting For Financial Professionals, I talked with Scherrie Prince, attorney, keynote speaker, and host of Play Big Faster.
Scherrie’s episode is especially helpful if you care about growing a podcast on YouTube.
We talked about how a stronger show is not only about SEO, titles, thumbnails, or keywords, although those pieces do matter. It is also about becoming a better interviewer and creating a better experience for both the guest and the audience.
A guest may bring the story, but the host shapes the value.
That means asking stronger follow-up questions, clarifying the point for the listener, guiding the conversation when it wanders, and thinking about what the audience needs to understand before they can care.
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How to Grow a Video-First Podcast with YouTube SEO
hint: the SEO work you can do fully stems from the content of the interview. So, becoming a better interviewer is key.
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If you host interviews, this episode is a strong reminder that your job is not simply to have a pleasant conversation. Your job is to create an episode people can follow, remember, and share.
The Thread Between All Three
FinCon helps financial creators understand the money-content ecosystem.
Podcast Movement helps serious podcasters understand the broader industry.
Scherrie’s episode helps hosts understand what actually makes an interview stronger for the person watching or listening.
Different angles, same lesson:
Your podcast becomes more valuable when you stop treating it like a content task and start treating it like a relationship-building, trust-building, business-building asset.
That may mean attending the right room.
It may mean improving your interview skills.
It may mean upgrading your YouTube strategy.
It may mean building a show that is easier for referral partners, prospects, and future collaborators to understand and share.
Whatever the next step is, the goal is the same: create content that makes it easier for the right people to know you, trust you, and remember what you do.
Cheers 🥂