Hi Reader!

Remember how I told you I was running again?

Well… I made it all the way to week 3, day 3 (there are only three runs per week) — and then promptly fell off the wagon. 😂

That’s the game though, right? Fall off. Get back on. Over and over.

I ran twice last week. I’ve already restarted week 2 this week. I’m eyeing a 5K in April. Slow progress is still progress.

Spring gardening is on my mind too. I’m scaling it back this year — more intentional. Spinach, broccoli, zucchini, beets, and carrots. Plus some fragrant jasmine because joy matters. Did you start seedlings yet?

The theme here? You don’t win because you never falter. You win because you keep trying...again and again.

That brings me to this week’s updates.

🌟 Episode of the Month: Money Skills for Therapists

Beginning this month, we’re highlighting one Episode of the Month from the shows we produce — selected from the prior month’s releases.

This month’s spotlight goes to:

“ "I do really value time and time with my kids and time with the family and even my creative self, my husband's creative self... But with taking on a mortgage and having two kids that it's so easy to get misaligned with the focus just has to be on bringing income." — Colleen Barrows (guest)

If you’re a business-owning mom, you’ll feel this one in your bones.

In this episode, Linzy and her guests have an honest conversation about what it means to be the primary earner while raising young kids — the emotional weight, the identity shifts, the pressure, the pride, and the constant recalibration.

It’s refreshing to hear therapists — professionals who literally help others navigate emotional complexity — admit they wrestle with the same internal struggles the rest of us do.

No perfection. No polished Instagram narrative. Just real life layered over real ambition.

If you haven’t listened yet, this one’s worth your time.

Ads for my Webinar: Results Revealed

A few weeks ago, I shared that I was experimenting with Eventbrite’s advertising platform to increase webinar registrations. The most common response I received was direct and fair:

Did it work?

Here’s the data.

• Ads launched: December 9, 2025
• Maximum spend: $5/day
• Total spent by January 21: $220
• Impressions: ~113,000
• Clicks: 539
• Eventbrite tickets claimed: 75 (maxed out)

On the surface, those numbers look strong. But as with most marketing experiments, the nuance matters.

Of the 75 registrants:

• Only 49 were located in the US or Canada
• Some provided incomplete or questionable contact information
• And securing a free Eventbrite ticket does not automatically register someone inside Webinar Ninja

Registrants still had to complete a second step to attend.

After a short email sequence encouraging proper registration:

• 37 completed full registration
• 19 attended live
• 4 watched the replay

From an attendance standpoint, this became my highest-attended webinar to date — and it was only my fourth attempt.

Now let’s address the obvious question:
Did anyone purchase during the webinar?

Nah.

If we were measuring success strictly by immediate revenue, this could be labeled a failure.

But that would ignore leading indicators.

I added 37 new subscribers in one month — more than any lead magnet has ever produced for me.

Beyond that, I have connected with most of them on LinkedIn and reviewed their profiles individually. I am looking for signals about where they are in their business so I can recommend relevant episodes, resources, or initiate informed conversations about their strategy.

Yes, this takes effort.
But I believe deeply in service-led positioning.

Meanwhile, March’s Eventbrite event has already reached its 75-ticket capacity. Fifteen are properly registered inside Webinar Ninja, and I haven’t yet sent reminder emails encouraging full registration.

Will I refine the process? Absolutely.
Will I run it again? Yes.

This experiment has sharpened more than attendance metrics. It has clarified messaging, exposed friction points in my presentation, and strengthened my positioning in the market. Even without immediate sales, the compound effect of visibility, list growth, and direct relationship-building makes the effort strategically worthwhile.

As I often remind clients — and myself — this is a long game.

Podcasting boosts your website SEO? 😲

Well, yes, when done properly... that's the trick!
No pasting full transcripts- Nobody (not even Google) wants to read that!

If you’ve ever wondered what your podcast is actually doing for your website, this week’s episode will clear the fog. Listen/Watch here

On this week's episode of Podcasting for Financial Professionals, Barb Davids of Compass Digital Strategies breaks down what SEO really looks like for financial professionals—and how your podcast can become one of your strongest long-term growth assets.

We talk about:

• Why raw transcripts don’t help SEO
• How to turn show notes into high-performing website content
• Why podcast guesting is an underrated backlink strategy
• What Google and AI tools actually reward

If your podcast is live but your website still feels quiet, this episode will help you align your content, messaging, and visibility—without adding more to your plate.

This week has reinforced something important for me: meaningful growth rarely unfolds in a straight line.

Training plans get interrupted.
Marketing experiments don’t convert immediately.
Focus gets divided.

It’s easy in those moments to question whether incremental progress is enough.

Yet progress compounds in ways that are not always visible at first glance.

Each experiment clarifies the next decision.
Each conversation deepens positioning.
Each published episode strengthens trust with the right audience.

It’s tempting to measure success exclusively by immediate ROI. But authority, visibility, and trust — when nurtured consistently — produce sustainable outcomes over time.

If you are testing, refining, and continuing to show up — even imperfectly — you are building momentum whether you see it yet or not.

Cheers 🥂

​

P.S. If you’re testing things in your podcast — ads, webinars, SEO, new CTAs — but you’re not entirely sure what to refine next, that’s exactly the stage where the Podcast Conversion Lab™ makes sense.

This isn’t a surface-level audit. We examine your show, your messaging, your offers, and your listener journey through a business lens — and then we implement the improvements together so your podcast becomes a true growth asset.

If you’re committed to playing the long game in 2026, let’s make sure you’re running a strategy designed to win it.
Reply with LAB or book a Podcast Clarity Call™ to explore whether it’s the right fit.