Hi Reader!
I'll make this quick— a powerful new episode, an in-person opportunity at FinCon, and a piece of news I’m genuinely honored to share.
📸 Serving women better is no longer optional
This week on Podcasting for Financial Professionals, I’m joined by Dr. Barb Provost, founder of Purse Strings and host of Women and Money: The Shit We Don’t Talk About.
This conversation is an important one for any financial professional who wants their marketing, podcast, and client experience to reflect the real financial lives of women.
Dr. Barb and I talked about the massive opportunity in serving women more intentionally, especially as women continue to gain more financial influence through inheritance, business ownership, career growth, divorce, widowhood, caregiving, and other major life transitions.
What I appreciated most about this conversation is that Dr. Barb did not reduce this to surface-level branding. Serving women well is not about softer colors, generic empowerment language, or assuming women need simplified financial education.
It requires listening more carefully, naming the money conversations women are already having quietly, and creating educational content that helps them feel seen before they ever book a meeting.
Applied directly to you — this is exactly where podcasting can become such a powerful trust-building tool. Your show can help future clients hear how you think, how you approach sensitive topics, and whether your expertise feels relevant to the life they are actually living.
How to Attract and Serve Female Clients BETTER
The women’s market has been overlooked worldwide, and one of the most striking examples is that many women leave their financial professional within the first year after divorce.
That is not just a retention issue. It is a trust issue.
|
|
|
And if this episode gets you thinking about the topics you should be covering on your own show, grab the free Script Starter Kit here.
It will help you outline stronger episodes, sound more prepared behind the mic, and create content that feels useful without turning you into a full-time content creator.
👯♂️ Are you going to FinCon?
FinCon is where financial content creators, educators, brands, coaches, advisors, and money professionals gather to learn from one another, meet potential collaborators, improve their content, and think more seriously about how their platform can support a sustainable business.
This year, I’m especially excited because I’ll be hosting a Creator Conversation!
My session will walk attendees through a peer discussion about their calls to action. We’ll examine where they are actually sending listeners, readers, viewers, and followers, then use peer feedback to sharpen the language so the next step feels clearer and more compelling.
This is one of my favorite topics because a CTA is rarely just a sentence at the end of your episode. It reveals whether your content has a real pathway behind it.
- If your podcast says, “Schedule a call,” but your audience is not ready for that yet, you may be skipping several trust-building steps.
- If your lead magnet sounds vague, your listeners may not understand why it is worth their time.
- If every episode points somewhere different, your content may be creating interest without giving people a clear way to continue the relationship.
That is what we’ll be working through together at FinCon.
|
|
If you are in the financial services lane and you are interested in creating content for your business, this is one of the best conferences to experience in person.
FinCon 2026 is happening September 16–18 in Palm Springs, California, and I would love to meet a few of you there in person!
Learn more & get your ticket at FinconExpo.com
Use code VIRGINIA50 for $50 off your pass!
|
👩💻 Podcast Abundance is now on the Kitces Advisor Services Map
In other news, I found out that Podcast Abundance has been added to the Kitces Advisor Services Map.
This is genuinely an honor.
The Kitces ecosystem has built such a strong reputation as a trusted resource for financial advisors, and to have Podcast Abundance included in a resource designed to help advisors find service providers feels deeply aligned with the work I’ve been building toward.
My goal has always been to help financial professionals create podcasts that are more than a publishing habit.
A strong show can become a trust-building asset, a referral support tool, a client education library, a relationship-nurturing system, and a way for the right people to understand your approach before they ever reach out.
That is the work we do at Podcast Abundance 💫
We help financial professionals clarify the strategy behind the show, produce the episodes, create the supporting assets, and build a content system that fits the business instead of adding more work to the owner’s plate.
So if you found me through Kitces, FinCon, this newsletter, LinkedIn, or the podcast itself, I’m glad you’re here!
And if you are starting to realize your podcast idea needs more strategy, or your existing show needs to become a stronger business asset, reply to this email and tell me what you’re working on.
I’ll point you toward the next best step.
